In a recent survey, the National Association of Realtors (NAR) asked sellers what they want most from a real estate agent. The number one answer was to help market their house.
It makes sense. The way your agent markets your house can be the difference between whether or not it stands out and gets attention from buyers. That’s why it’s so important to work with an expert local agent that knows what they're doing.
According to that same report from NAR, here are some of the most common methods real estate agents use to market homes, and how you benefit when your agent uses them effectively:
Listing on the MLS
Real estate agents have access to the Multiple Listing Service (MLS) database. And that’s great for you because having your house on the MLS helps it get more visibility from other agents and buyers. And the more people who see it, the more likely it is to sell.
Using a Yard Sign
A yard sign may seem simple, but it’s one of the best ways to catch the attention of people driving or walking by. And when it does, they’ll help spread the word to friends and family who are looking to buy that there’s a house for sale in the area. It also puts your agent’s contact information on display, making it easy for interested buyers to get in touch.
Having an Open House
An open house is a great way to create a sense of competition and urgency among buyers – and that can lead to stronger offers. And since you’ll only need to leave once for many buyers to visit, it makes the process easier for you, too. Plus, an open house helps your agent get real-time feedback about what buyers love and what they're not as sold on.
Showcasing on Your Agent’s Website
Having your house on your agent’s website presents it in a professional way to buyers. And odds are, people visiting your agent’s website are serious and ready to make a move, so this is a smart way to get in front of motivated buyers.
Social Networking
Posting your house on social media helps get your house in front of buyers who may not have seen it with traditional marketing. It also makes it easy for people to share your listing with friends and loved ones.
Providing Virtual Tours
For buyers who are relocating from out of town, virtual tours allow them to check out your house anytime from wherever they are. This helps reach more potential buyers who may not be able to come to see your house in person.
Using Video
Video is an excellent way for your agent to show off some of the top features of your house like your kitchen, large closets, outdoor entertainment areas, and other key details that could attract buyers.
Sending Emails
Sending out information about your house to your agent’s expansive database is another way they’ll get it in front of even more people. Great agents may even send emails teasing that your house is coming to the market as a way to boost interest and excitement before it officially has an open house.
The Role of Home Staging in Selling Your Home Fast
One of the most effective ways to make your home stand out is by staging it. A well-staged home highlights the best features of the property and allows potential buyers to envision themselves living there.
Decluttering and Depersonalizing
Your agent may recommend decluttering and removing personal items such as family photos and unique décor. This makes it easier for buyers to picture themselves in the space.
Rearranging Furniture
A professional agent will suggest strategic furniture placement to make rooms appear larger and more inviting. Open, airy spaces create a welcoming atmosphere for potential buyers.
Enhancing Curb Appeal
First impressions matter! A fresh coat of paint, trimmed landscaping, and a clean entryway can make your home more appealing to buyers as soon as they arrive.
Professional Photography and Virtual Tours
Since most home searches start online, high-quality images and virtual tours are crucial. Your agent will work with a professional photographer to capture the best angles of your home, ensuring that it looks as inviting as possible to online buyers.
Pricing Your Home Correctly
While marketing is crucial, pricing your home correctly is equally important. Overpricing can drive buyers away, while underpricing may leave money on the table. A knowledgeable agent will conduct a Comparative Market Analysis (CMA) to determine the ideal price for your home.
The Dangers of Overpricing
Overpricing can make your home sit on the market longer, causing buyers to wonder if something is wrong with it. The longer it sits, the harder it is to sell at your asking price.
The Benefits of Competitive Pricing
Setting the right price from the start attracts serious buyers, generates competitive offers, and can even lead to bidding wars, maximizing your profit.
Negotiating the Best Offer
Your agent’s job doesn’t stop once you receive an offer. Skilled agents will negotiate on your behalf to secure the best possible deal, ensuring you walk away with the highest return on investment.
Understanding Buyer Contingencies
Some buyers include contingencies such as home inspections and financing approval. A great agent will guide you through these negotiations, helping you choose the best offer.
Closing the Deal
From finalizing paperwork to ensuring all conditions are met, your agent will help you navigate the closing process smoothly.
The Secret to Selling? Using an Agent To Get Your House Noticed
In a recent survey, the National Association of Realtors (NAR) asked sellers what they want most from a real estate agent. The number one answer was to help market their house.
It makes sense. The way your agent markets your house can be the difference between whether or not it stands out and gets attention from buyers. That’s why it’s so important to work with an expert local agent that knows what they're doing.
How an Agent Gets Your Home Noticed
A skilled real estate agent doesn’t just list your home—they market it strategically to attract the right buyers. Here are additional ways an agent ensures your home stands out in the competitive market.
Leveraging Professional Networks
Agents have extensive networks that include other realtors, potential buyers, and investors. Through industry connections, they can spread the word about your home to a larger audience.
Digital Advertising Strategies
Many agents invest in paid online advertising, ensuring your home appears in front of buyers searching for similar properties. Google Ads, Facebook Ads, and retargeting campaigns keep your listing visible.
Storytelling Through Listing Descriptions
A great agent knows how to craft compelling listing descriptions that highlight your home’s best features, using storytelling to create an emotional connection with buyers.
The Power of High-Quality Visuals
Professional Photography
High-resolution photos are a must. Homes with professional images receive more views online and often sell faster than those with low-quality images.
Drone Photography and Aerial Views
For homes with large yards, unique architecture, or great surroundings, drone shots provide a stunning overview that attracts buyers.
Virtual Staging
For empty homes, virtual staging offers a cost-effective way to show buyers how the space can be utilized, making your listing more appealing.
The Importance of Strong Online Presence
Social Media Exposure
Beyond MLS, agents use social media platforms like Instagram, Facebook, and TikTok to showcase your home through engaging posts, live tours, and targeted ads.
Creating a Dedicated Landing Page
Some agents create standalone web pages featuring in-depth details, video tours, and buyer inquiry forms, driving serious buyers directly to your listing.
Search Engine Optimization (SEO) for Listings
By using the right keywords in your listing description, agents optimize your home's online presence, helping it rank higher in search results when buyers look for homes in your area.
Pricing and Market Positioning
Understanding Buyer Psychology
An experienced agent will strategically price your home to generate multiple offers. Instead of pricing too high and turning buyers away, they may price it competitively to create a bidding war.
Time-on-Market Strategy
If a home sits too long, buyers may assume something is wrong with it. A knowledgeable agent adjusts marketing efforts to maintain buyer interest and prevent stagnation.
Seasonal Market Trends
Some times of the year are better for selling than others. Your agent will analyze market trends to determine the best timing to maximize your profit.
Beyond the Sale: Ensuring a Smooth Closing
Once a buyer is interested, the job isn’t done. Your agent plays a critical role in guiding you through the closing process.
Handling Paperwork and Legalities
Real estate transactions involve complex contracts and legal documents. An agent ensures all paperwork is handled correctly to avoid costly mistakes.
Managing Negotiations and Counteroffers
A strong agent negotiates not just price but contingencies, closing costs, and timelines to ensure the best deal possible.
Coordinating Inspections and Appraisals
From home inspections to appraisals, an agent manages the process to ensure everything runs smoothly and prevents potential roadblocks from delaying the sale.
Bottom Line
Selling your home is about more than just putting a sign in the yard. A great real estate agent will go above and beyond by leveraging marketing strategies, home staging techniques, professional photography, competitive pricing, and expert negotiation skills to get your home noticed and sold quickly.
If you’re ready to sell and want to talk about strategies we can use to get your house sold, let’s chat!
Visit Hello Scottsdale Arizona or Denise to schedule a consultation and learn how we can help you sell your home fast and for top dollar!
